Go Fashion (India) Limited IPO (GoColors IPO) Detail

Incorporated in 2010, Go Fashion (India) Limited is one of the largest women's bottom-wear brands in IndiaThe company is engaged in the development, design, sourcing, marketing, and retailing of a range of women's bottom-wear products under the brand, 'Go Colors'. The company offers one of the widest portfolios of bottom-wear products among women's apparel retailers in terms of colors and styles. As of May 31, 2021, Go Colors sold bottom-wear in over 50 styles in more than 120 colors.

As of May 31, 2021, the company has 450 exclusive brand outlets (EBOs) that are spread across 23 states and union territories in India. The company's distribution channels include large format stores (LFSs) including Reliance Retail Limited, Central, Unlimited, Globus Stores Private Limited, and Spencer's Retail among others. The company's LFSs have grown from 925 LFSs in 2019 to 1,332 LFSs in May 2021. The company also sells its products through its website, online marketplaces, and multi-brand outlets (MBOs).

Competitive strengths:

• One of the largest women's bottom-wear brands in India
• Wide, well-diversified, product portfolio and first-mover advantage
• Multi-channel retail presence across India
• Strong unit economics with an efficient operating model
• Extensive procurement base and automated procurement & supply chain
• In-house expertise in developing and designing products
• Strong financial performance record

Company Promoters:

Prakash Kumar Saraogi, Gautam Saraogi, Rahul Saraogi, Pks Family Trust And Vks Family Trust are the company promoters. 

GoColors IPO Lot Size

The GoColors IPO market lot size is 21 shares. A retail-individual investor can apply for up to 13 lots (273 shares or ₹188,370).

Application	Lots	Shares	Amount (Cut-off)
Minimum	1	21	₹14,490
Maximum	13	273	₹188,370

GoColors IPO Promoter Holding

Pre Issue Share Holding	57.47%
Post Issue Share Holding	52.78%

GoColors IPO Tentative Timetable

The GoColors IPO open date is Nov 17, 2021, and the close date is Nov 22, 2021. The issue may list on Nov 30, 2021.

IPO Open Date	Nov 17, 2021
IPO Close Date	Nov 22, 2021
Basis of Allotment Date	Nov 25, 2021
Initiation of Refunds	Nov 26, 2021
Credit of Shares to Demat Account	Nov 29, 2021
IPO Listing Date	Nov 30, 2021

Company Financials:

Summary of financial Information (Restated Consolidated)

Particulars	For the year/period ended (₹ in Millions)
	30-Jun-21	30-Jun-20	31-Mar-21	31-Mar-20	31-Mar-19
Total Assets	5,306.47	5,346.99	5,483.67	5,191.86	4,041.31
Total Revenue	402.92	207.44	2,822.52	3,968.39	2,909.79
Profit After Tax	(189.96)	(85.98)	(35.39)	526.34	309.41

Objects of the Issue:

• Funding roll out of 120 new EBOs (Exclusive Brand Outlets);
• Funding working capital requirements; and
• General corporate purposes 

GoColors IPO Details

IPO Opening Date	Nov 17, 2021
IPO Closing Date	Nov 22, 2021
Issue Type	Book Built Issue IPO
Face Value	₹10 per equity share
IPO Price	₹655 to ₹690 per equity share
Market Lot	21 Shares
Min Order Quantity	21 Shares
Listing At	BSE, NSE
Issue Size	[.] Eq Shares of ₹10 (aggregating up to ₹1,013.61 Cr)
Fresh Issue	[.] Eq Shares of ₹10 (aggregating up to ₹125.00 Cr)
Offer for Sale	12,878,389 Eq Shares of ₹10 (aggregating up to ₹[.] Cr)